Fashion, in different guises, has been around for thousands of years. Each era has been defined by a specific style or shape. Technology permeates into almost every aspect of our life and the clothes we put on our back are no exception.
Slyce You probably can relate to the idea of doing research on your phone to determine what shirt would look nice with your new pants while in a shopping mall or boutique. Technology has turned the entire fashion industry upside down — making all types of fashion more accessible to a large spectrum of consumers, but also more of a challenge for designers and retailers when it comes to competition.
Beginning in Fashion and technology mids, fashion brands were sought through retail catalogues — allowing access from even the most remote locations. Fast-forward years and the most effective ways to which to reach the consumer included magazines and television commercials.
In the last twenty years, consumers have been introduced to a revolutionary technology in the form of computers and the internet. Today, consumers are able to search their favourite designer, brand or retailer online or through their phone and order whatever they desire, in the matter of minutes.
Accessibility to your favourite fashion or brand has broadened more than ever imagined — from mobile technology to social media and more. Technology has changed the fashion industry forever. Payment technology used to consist of old-school credit card carbon-copy swiping, now it can be done online with services like Vogogo or through Paypal or e-transfers.
Now with services like Squarepayment can be done through a smartphone or tablet. Social media is free advertising, so from Facebook promotion shares to Pinterest pins — the more a brand is shared, the more consumers it potentially gains.
ASOSAs Seen on Screen a British online clothing retailer, has had immense success on social media with daily, personal posts on Facebook, Twitter and Instagram — clearly not from a bot, but a person.
Coach, an American luxury brand that sells purses, wallets, watches and more, has a large following on Twitter of more than , 5. Through these mediums, Coach posts sales, trends and new products.
There are hundreds of great fashion apps out there, here are a few: Spontaneous Shopping Driven By Inspiration Finally, your consumers need to be inspired, and have the ability to purchase what makes their hearts flutter.
Slyce allows users to hover over images online and receive exact or similar product matches to those in the image, complete with direct, purchasable links.
Instead of going up to them asking where they bought it, you can take a picture and in the matter of seconds have the ability to order that scarf from one of the retailers using Slyce. Visual search provides an easier way for consumers to get what they want, when they want it.
These days, technology is as important as good design and sense of style for someone or something in the fashion industry to make it work. With a little knowledge, a little research and a little work, those in the fashion industry can and should become as savvy in technology as they are in what consumers put on in the morning.
So what do you think? What other technologies do you feel are changing the fashion industry as we know it?Fashion, whenever we hear this word what flashes in front us is jazzy clothes, sparkling foot wears, trendy glares etc. This particular word takes us to a world tour of cities which are also known as the fashion capitals of the world, from Paris to Milan, from Vegas to our so called 'Aamchi Mumbai' etc.
Fashion brands have been designing clothing using 3D rendering software for some time now, as it allows them to tweak and refine aspects of the cut and fit quickly, with minimal cost. Global Fashion and Technology e-Commerce Smart Gadgets Smart Fashion Bespoke Lifestyle Products heartoftexashop.comts.
Icon Aura Vegan. Large Handbag € heartoftexashop.comx Anti-Cellulite Slimming Jeans. P'ANTICELL® anti-cellulite slimming jeans with a high waist, 5 pockets and straight leg, with button and light gold rivets. What is technology and how does it relate to fashion?
Putting it simply, technology is a collection of techniques and processes that are used in the production of goods or services. Feb 19, · i-D journeys back to to look back on conversations about changes in technology, and the effects these have on the fashion industry. Director Ben Fries.
In recent years, technology has been dabbling in the fashion world. With the shift from brick-and-mortar retail shopping, technology’s impact has been difficult to ignore – especially with e.